Luciano AbreuHi, I'm Luciano.
I am a Product Manager who turns complex user and operational problems into products people can trust. I have worked across fintech, SaaS, professional tools, finance operations, and AI, from discovery through launch and iteration.
Experience
Fio
I took an AI audio product to TestFlight, then ended it when demand did not justify the next investment.
The beta worked technically, but did not validate urgency, retention, or willingness to pay.
Loadsmart
Customer research changed the payments strategy I was hired to build.
The product helped close important customers, audited millions of US dollars every month, and reached 94% auto-approval in eligible workflows.
Zenklub
We stopped an unworkable in-person model, then rebuilt a core professional workflow.
The broader redesign contributed to clinical-record adoption moving from 38% to more than 90% in three months.
EBANX
I built self-service products while EBANX was growing close to 30% per month.
The portfolio contributed to a 60-point increase in self-service and moved the new refund-flow payment SLA from days to minutes.
Conta Azul
Customer support became my path into product ownership.
I moved from direct support to owning Help Center and chatbot products, and was promoted within nine months.
Notes
View all notesApple Powers: good products drive growth; Power makes the advantage last
A reading of Apple through the 7 Powers lens — and what product leaders can learn about building advantages that survive growth.
A prototype should change the decision
The value of a prototype is not how finished it looks. It is whether the team knows something different after using it.
Emotional features: what users feel is part of the product
A small iOS interaction and a Zenklub redesign taught me to ask what users are feeling before deciding what the product should do.